i'm watch was to be an innovative product! Thousands of people were excited to sign up early and pay a deposit to get the 'worlds first smart watch'.
As time passed, i'm watch missed delivery commitments. While delays continued, they reached out to their customers and said their order for the FIRST smart watch was nearly ready to ship - and please pay the balance. Many many people gladly paid in full to receive their watch!
Many more months pass - and customers start to get angry. No watch is delivered, and no customer service people are able to provide an ETA for delivery. So refund requests were made - then ignored.